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Puma won a lawsuit related to its brand reputation | INTELLECTUAL PROPERTY PLANET
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What is Puma's brand reputation? - Quora
Selena Gomez Talks Her Role at Puma, Empowering Fans
Reputation: If the IPO said you had it, they must say why you don't have it anymore - Lexology
CJEU: Puma's feline jumps high: EUIPO must take into account earlier decisions recognizing reputation of a mark invoked in an opposition - Kluwer Trademark Blog